Bridging the Gap Foundation highlights Indigenous health gap in launch ad
A new charitable organisation has launched a hard-hitting campaign highlighting the health gap between Indigenous and non-Indigenous people.
The Bridging the Gap Foundation unveiled a 40-second television commercial to mark its official launch.
Created by independent agency KWP the, ad shows a camera panning towards a young white girl named Jen as a voiceover says she will be more likely to suffer from ill-health.