The Briefcase audience drops by a third on second outing
Audiences switched off from Channel Nine’s ‘poverty porn’ show The Briefcase in droves last night, with the show dropping from 733,000 viewers on debut last Monday to 491,000.
The poor performance – down 34% – also appeared to have a knock-on effect for returning Nine drama, Love Child, which could manage just 698,000 viewers at 8:30pm, according to OzTAM overnight metro ratings. Last year its second season debuted to 817,000 viewers.
Heston Blumenthal proved a strong drawcard again for Masterchef, with Ten’s cooking show grabbing 1.1m viewers from 7:30pm, beating Seven’s House Rules, which had 1.051m, and The Briefcase.
Watched the briefcase briefly last night. On one side a woman said lets keep it all. On the other side a man said lets give them 50%. Excrutiating.