Brightcove acquires Unicorn Media to make distribution of ad-supported video easier

Media companies such as Mi9, Yahoo!7 and Network Ten will have an easier time delivering ad-supported video content across multiple platforms following the acquisition of ad-insertion technology from Unicorn Media by video cloud services provider Brightcove.

Video display advertising is one of the boom markets, with last quarter’s Interactive Advertising Bureau report showing it doubled year-on-year in the September quarter of 2013,  with revenues of US$43.1m.

Mark Blair, vice president of Brightcove for Australia and New Zealand, said the US$49m acquisition of Unicorn Media’s assets will make it possible for broadcasters and TV programmers to deliver personalised content and advertising to viewers.

Brightcove, a company with headquarters in the US, has had an office in Sydney for over three years, with Network Ten and Mi9 among its Australian clients.