‘Brutal simplicity is a painful necessity’: M&C Saatchi’s Justin Graham tackles simplicity on Nine’s Roll the Dice on Creativity
In the latest episode of Roll the Dice on Creativity, a brand new series from Powered by Nine, Mumbrella and the AANA, M&C Saatchi’s Justin Graham shares how difficult simplicity can be to achieve – and why it’s so vital that we do.
From mid-century modern design, to the latest Apple Watch iOS, to Christo and Jeanne-Claude’s L’Arc de Triomphe, Wrapped; simplicity disguises the hard work that goes in to achieve it. To take a quote from Mark Twain: “I didn’t have time to write you a short letter so I wrote you a long one instead”.
These ideas form the basis of the latest episode of Nine’s Roll the Dice on Creativity, in which Justin Graham, group CEO, M&C Saatchi Australia joins host Michele O’Neill to discuss the importance of simplicity within creative work.
Simplicity is incredibly important from a business point of view, because as Graham explains, simple ideas enter the brain quicker and they stay there longer.
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