Buddy Franklin kicks off Hahn’s ‘Kick Carbs Not Beer’ campaign, via Thinkerbell

Australian brewer Hahn is calling for people to “kick carbs, not beer” in a new campaign for the launch of Hahn Ultra Zero Carb – its new zero carb beer.

Developed in collaboration with Thinkerbell, Hahn’s agency village and Lion, the ‘Kick Carbs Not Beer’ campaign places AFL legend Lance ‘Buddy’ Franklin centre stage in a 30-second film that sees the retired athlete kick a ball of carbs.

Prior to the above, the campaign used footage of Franklin on a baking show and out-of-home (OOH) posters to build suspense around the partnership.