Budget Direct stands out as ‘least confused’ insurance brand
Budget Direct has the lowest rate of viewer confusion among top insurance brands, according to data that has come to light as the brand releases another iteration of its “Insurance Solved” campaign.
Developed by 303 Mullenlowe, the “Man Cave” campaign launched this week, addressing the “big three insurance proof points” — saving time, saving money, and for the first time, sharing how much Budget Direct has paid out in claims.
Research agency TRA last month found that insurance brands are often non-attributed or misattributed to one another. This includes the likes of Allianz, AAMI, and Youi. TRA told Mumbrella that while Budget Direct is impacted by broader category confusion, it isn’t necessarily contributing to it.
“25% of the top 10 insurance ads are like this. That said, this is not the case across the board. For instance, the current Allianz spot is only correctly linked to the brand about half the time as mentioned in the original piece,” Alex Forrester, business director at TRA, said.
