Budget Direct takes ‘boojay boojay’ out of this world
Insurance company Budget Direct is to retire its quirky couple of the French accented Michelle and her older – presumably – partner Michael in favour of animated aliens.
And the first ad in the new campaign pays tribute to the “Boojay boojay” line with a pastiche of the shower ad.
Brilliant, well done Hulsbosch!
They must’ve got all of my letters pleading for them to replace the hot French bird with a couple of CGI aliens.
Nice idea and good move forward
What took them so long??!!
Ho hum, things change, cycle of life and so forth.
Great.
The logo says it all.
Downright creepy!
A seriously horrible ad but as soon as I saw the still I had immediate recall about the brand and of course that dreadful jingle.
With that in mind, sounds like it did a pretty good job!
Nice one guys!
Can’t decide if this is the best or worst campaign I have ever seen…
Yes, yet more insurance ads.
every French person who has ever seen these stupid ads thanks you. Expect alien invasion anytime now…
That spot. Th-that press release. Everything about this is uncomfortably surreal. Like reading feverish ramblings scratched into the walls of an insane asylum.
If you have a business model that allows you to spend shit loads on advertising and you don’t change your advertising around enough then your ads (no matter how shit) are going to be recognized (low involvement processing).
The opportunity cost you’re paying by doing this crap is staggering. Get a creative agency get an interesting idea and make more money.
“Get bud direct” is a completely different website, but it will cause you to see aliens too.
Terrible. Should have updated and re recorded the jingle, then created a new live action campaign.
this is absolutely terrible! I cannot believe they have used aliens…. are you trying to get us used to them, THIS IS wrong man!
Worst…….idea…….ever
The people commenting that its a great are from another planet!
1. We’re talking about it.
2. It stands out.
3. Punters know the words.
4. They know which brand it’s for
5. It’s newer than the last version, but doesn’t flush the millions spent on establishing a memory structure down the toilet.
While it would be amazing if every ad could be as cinematic as Citizen Kane, sometimes you just need to advertise the fucking brand.
Oh no… they’ve gone from almost likable, personable characters… to impersonal, emotionless animations! Why would they do this?
anything has to be better than the annoying couple in the other ads
saw this last night – it was a definite ‘what the fck’ moment.
OK, I think I get it.
In the old version, the water was running upstage of the actress who was rubbing her pre-wetted hair, but not actually washing it. He must have taken all the hot water for shaving.
In the new version, neither human was available so they used animated cartoon.
Either the cartoonist couldn’t draw hair, or they decided to do a skin wash instead.
I didn’t get the relevance of that, or the dry shaving which was made to look like wet shaving.
Hang on……could it be trying to say: With eyes wide open, keep a cool head and avoid close shaves when driving a budget car?
i have to agree with Shamma – i watched this and thought WTF?! and this was after i’d seen a poster with one of those creepy aliens at the train station, with no logo or reference to the brand! I think this is an opportunity missed – aliens being smarter is a very thin connection IMO…
Why does the male alien have some sort of Irish/Scottish accent?
But Seriously a completely new ad concept would have been better – a move away from the shower.
@ ET
If you mix Irish and Scottish , you get basic Canadian via Belfast, the missing ingredient being French.
Scottish has a French influence, so does Canadian. I think you may be on to something here. I disagree about moving away from the shower thing though, I think the shower is quite refreshing.
The disconcerting thing here is that Shower is “Douche” in French and Boojay dose sound like “Boogee,” which refers to social climbing today but used to refer to an enema.
I despise this ad. No charm whatsoever and washing non existent hair.
Get the old couple back now, you cheapskates!!
Saw it this morning. Ad has always been terrible, also Michelle is a vampire in the old ad (no reflection or shadow). But hey, people are talking about it, everyone knows the jingle. Profit!
I need the alien concept explained to me again.
Nonsense. They’re supposed to be highly intelligent. Why is she rubbing shampoo into her bald head?
Wayne – gold, however surely that this is actually a message saying that even ‘aliens’ (allianz) knows budget direct is cheaper!
Really creepy, but thats only because I find “Little Green Men” style of Alien to be creepy.
how disgusting taking two people out of employment – the face of budget direct – for two stupid aliens….. its now a stupid add
Half a second into the TVC ….. “yeah this is Budget Direct” …… half a second later “WTF?”. It doesn’t really hit the mark for me.
If these aliens are meant to be smarter than us, why is the female alien shampooing her bald scalp?
Yeah, why is the intelligent alien shampooing her bare head. Bring back the real people!
I’ve a sneaky feeling that the original ad was pulled because it wasn’t really PC to have a sexy young lass obviously under 25 years of age, showering in the same bathroom as some guy who looks much older… You can just see some pious souls tut tutting at the thought and contacting Budget with a Mary Whitehouse style moan… Get them pesky aliens off me… Argggghh… Not again.