Budget Direct’s bad dog continues wreaking havoc in retro game

Budget Direct has expanded upon its most recent campaign, that followed a misbehaving dog armed with a laser-sword, launching a mobile and online game with the intent of slicing through as many homes, gardens and streets as possible.

The retro, pixel-art-style game was developed by Brisbane digital agency, Romeo. Players are able to enter the running to win $10,000 in cash, as well as a series of daily gift card prizes.

Romeo’s co-founder, Oscar Nicholson, said the agency wanted to ensure it did justice to the 303 MullenLowe campaign.

Subscribe to keep reading

Join Mumbrella Pro to access the Mumbrella archive and read our premium analysis of everything under the media and marketing umbrella.

Subscribe

Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.

"*" indicates required fields

 

SUBSCRIBE

Sign up to our free daily update to get the latest in media and marketing.