Bungled: ANZ is guilty of using corporate speak in sackings fiasco

Yesterday news broke that ANZ had sent emails to senior staff inadvertently informing them of their imminent sackings. We asked crisis comms expert Peter Wilkinson whether the bank has handled the ensuing fallout well. He wasn’t happy. We have included the full wording of the ANZ apology to staff below.

I really dislike the way ANZ has managed the bungle. There is conversing with people and talking at people. ANZ chose the latter in the written statement. I can’t speak for the group call or individual conversations.

Is this phrase believable? “We are committed to treating every colleague with dignity and respect…”

I don’t think so, not after such a mishap.

How about this instead? “That was a crap way to treat a person. Fail. Sorry doesn’t convey how I feel. If it happened to me, I would be furious, so I get it. I’ve spoken to the people who are responsible and warned them it must never happen again.”

Subscribe to keep reading

Join Mumbrella Pro to access the Mumbrella archive and read our premium analysis of everything under the media and marketing umbrella.

Subscribe

Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.

"*" indicates required fields

 

SUBSCRIBE

Sign up to our free daily update to get the latest in media and marketing.