Burgers, baubles and barbies – lessons from the new series of Face 2 Face
As the top-ranking podcast returns for a second season, Facebook’s head of marketing, Alexandra Sloane, examines the key learnings from the marketing luminaries it features.
What have a disparate band of companies such as Netflix, Volkswagen, Vinomofo, Myer, KFC and the MLA got in common?
It’s simple: they’re some of the most creative marketing forces in Australia today, driving their businesses forward by embracing ideas that thrive in a connected world.
That’s the thread at the heart of the latest series of our Face 2 Face podcast, where marketers from the likes of Tourism New Zealand, Spotify, GroupM, Kathmandu, Optus, TBWA, Telstra and Xinja share their stories of success – and the occasional failure. You can click here to listen to the podcast series.