Why QMS used Bespoke to promote and host three huge events in Sydney, Melbourne and Brisbane

QMS is one of Australia’s largest out-of-home advertising providers but differentiates itself from rivals by specialising in providing premium spots and the ability for dynamic – or animated – display.

Click to enlarge: The Melbourne leg of QMS’ nationwide tour presented to 100 guests at the stunning Metropolis on Southbank

To help convince potential clients of the benefits in investing in premium, the brand commissioned Neuro-Insight to conduct research investigating whether or not out-of-home sites can gain the personality of the sites they’re placed on – in much the same way as newspaper advertisers enjoy a positive association with the publication. 

Click to enlarge: Neuro-Insight’s Peter Pynta address 150 delegates at Sydney’s Beta Bar & Gallery