Kurt Burnette says integration offering approaching 30 per cent of Seven revenue

October 29, 2014 1:52

Burnette speaking at today’s event

Seven West chief revenue officer Kurt Burnette has today pledged that the network will focus on giving media agencies and their clients stronger integrated offerings, across its TV, print, radio and digital properties.

It was part of the media company’s ’20/20 vision’, in which it pledged to remain number one until at least 2020.

“A few years ago (integrated briefs) were 15 per cent and now it is getting up to 30 per cent (of revenue)”, said Burnette. “Every single brief has an element of integration, it is a big option.”

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Nic Christensen

Nic Christensen worked for Mumbrella from 2013 to 2016, in roles including deputy editor and media & technology editor. He is former media writer for The Australian and has also worked as a reporter for The Daily Telegraph and senior producer for Radio 2GB.

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1 COMMENTS

Just a thinker 29 Oct 14

So what is the Nine offering? A bunch of highly paid ex agency single concept integration strategists with only the Block to offer as BB is dead in the water?….

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