Seven upfronts trumpets new ESPN deal, HBBTV channels, Tumblr and Rebecca Gibney drama
Worner speaking at today’s Upfront event
The Seven Network has trumpeted a number of new initiatives it claims will give it an advantage over rivals in both the TV and digital space in its 2015 upfronts.
As Mumbrella revealed yesterday, among the other new franchises are Restaurant Revolution, Erik Thomson’s new drama 800 Words, Gallipoli Special The Power of Ten and Catching Milat, an ‘Underbelly-style’ series on serial killer Ivan Milat.
Other new announcements made today include information on its deal with subscription sports network ESPN to be exclusive advertising partner, confirmation of two new HbbTV channels 7Living and 7Food, a new Australian crime drama Winter starring Rebecca Gibney, as well as digital joint-venture Yahoo!7 announcing it will be offering advertising opportunities to the three million Australians users on Tumblr.
“maintain leadership” – really guys? You get done by Nine in all the under 55 demographics, and have for a few years, which means you have no real “leadership” to maintain. You rely on the 60 pluses which few advertisers care about, your news is down the gurglar and if it wasn’t for Adelaide and Perth it would be on life-support ready for the plug to be pulled and all you can think of is 2 series of House Rules and Rebecca Gibney, who is pushing more for those 60 year olds than any other. Peter Powers, woo hoo, he’ll bring those under 40 eyeballs in.
*rolls eyes*
Seven continues its slide from unimpressive to particularly unimpressive
WOW. Thank you for the valuable input with the first two comments from Channel 9 executives. Keep working on that Big Brother show boys.
Think James might be known as a “stooge”. Concentrate on your problems at 9 with share of revenue still running well behind 7 and yet you dominate?
I’m genuinely surprised at how underwhelming it all is. You can only rehash, re-heat and repackage the same old ideas and people so many times. How about a fresh, youthful, or female led-drama? Does Shondra Rhimes have to do everything? How about some women on the executive and programming team? WTF?
No stooge at all, work outside the media – at the NSW Dept of Education if you must know.
It’s just I know facts – Seven is #1 overall because of their older demos. Nine wins 16-39, 25-54 and 18-49 and have for a few years – and that’s what advertisers cherish. It’s why Nine and Seven are commanding at or over 40% market share of revenue dollars.
As meerkat would say – SIMPLES!
Sadly it’s all rather simple. No one gives a f about free to air. Except for banks, barbecues galore and Coles who fill the incessant add breaks with mindless drivel (what’s new at Coles anyone?). That’s not how consumers with an iq above 50 want to watch content anymore.