Buyers commend Ten for ‘fresh’ rebrand and clear sales proposition
Ten unveiled a major brand refresh, an all new content lineup, and pivoted back to focusing on the under 50s at this year’s upfronts. But what did the media buyers make of the all new Network 10, and how did it compare to Nine and Seven’s performance?
It has almost been one year since US giant CBS acquired the ‘cheeky’, ‘irreverent’ Network Ten. This week it became clear just how much has changed: a brand refresh, an in-house sales team, a new subscription video service and all new content.
The buyers who attended this year’s upfronts were, for the most part, optimistic about the rebrand, but felt there was more to be done around automation and data partnerships.
Louise Romeo, general manager, NSW and Qld, Amplifi
