Cadbury extends ‘Cheer and a Half’ campaign to rugby via Ogilvy

July 27, 2023 9:50

Rugby fans are the latest to give a ‘Cheer and a Half’, as Cadbury strengthens its sponsorship of the Wallabies in a reworked campaign, originally created earlier this month for its Matildas partnership.

Created by Ogilvy, an unexpected moment of generosity between Wallabies half back Nic White and a young fan is the centrepiece of the new campaign.

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Lauren McNamara

Lauren McNamara is a freelance journalist. She previously spent three years at Mumbrella, most recently as the associate editor. She left her staff role in August 2025.