Cake Wines encourage music fans to attend gigs earlier and support the support act

Boutique independent Cake Wines is encouraging music enthusiasts to support the support act at gigs with a new campaign which will see those punters arriving earlier for gigs rewarded with a glass of Cake Wine.

The ‘Support the Support’ campaign is aimed at encouraging people to head to gigs earlier on in the night as opposed to not turning up at venues until the headline act is performing.

Cake Wines co-founder Glen Cassidy said: “We wanted to do something that helps our venues and the broader music community. By heading to gigs earlier and checking out the support act, no matter what happens…everyone wins; the artist plays to a crowd, it supports the venues that showcase live music, the more people in the venue the better the atmosphere, and maybe, just maybe, that little support band no one’s heard of yet, could well be the next Radiohead or James Blake or Fugazi or Arcade Fire…and you saw them first.”