Mumbrella live blog: Monday, May 19
Welcome to Mumbrella’s live blog, the rolling diary for everything happening in Australia’s marketing and media. For latest updates refresh the page.
Top stories:
- IAB seeks to define news after Buzzfeed battle
- Head of regional Nic Cola set to leave Fairfax
- ABC head of multiplatform Arul Baskaran departs
- Woolworths continues Jamie Oliver push
- Dr Mumbo: The Ferals are Revolting (on social media)
- Nielsen admits Ninemsn video numbers wrong for nine months
- Box office: Godzilla destroys all comers in opening weekend0
7:15pm – How’s about this little doozie for the ride home, Ubisoft’s street hack video scaring the bejeezus out of some unsuspecting punters.
With regard to the Nova “naked man in the dark” stunt, would this be as funny if we were reading about some pervert luring an unsuspecting schoolgirl into a public toilet to touch him? I think not.
If the NSW Police can be asked to investigate the Packer / Gyngell wrestle then shouldn’t they be asked to investigate this?
I’m sorry but these kind of sick stunts have gone too far and I will be instructing my media agency to pull our advertising budgets effective immediately.
I think the Nova prank is up there with similar stuff done by 2day FM in the past – stupid, unoriginal and only funny to morons, but at the same time isn’t not worth getting your panties in a bunch over. Any marketing person that can’t see this for what it as, and consequently will instruct their agency to pull budgets from Nova, is an over incensed idiot.
Wow……so it’s ok then to treat women in this fashion?
How sad…..
@A harsh trifle… No, absolutely not at all. But I don’t believe this is a case of ‘treating women’ badly, this would be largely inappropriate whether the same “hilarious prank” (note the intended sarcasm of the quotation marks) was performed on any man, woman or beast. However, I don’t think these guys (or the business they worked for) need to be black-listed by marketers everywhere because they stepped over the imaginary line for a stupid prank in which no one was harmed and by all accounts, Samantha hasn’t taken offence to. If that’s what you’d choose instruct your agency to do then I’d kindly refer you to my previous comment.
@Wow. You obviously haven’t read the first sentence of my initial post, and as far as briefing my media agency on parameters by which my budgets are invested, I can do whatever I think is in the best interests of my business. If that means pulling budgets or blacklisting media that think that this type of prank is acceptable then so be it. I’m pretty sure that my brand won’t be any the worse off for this decision, perhaps even better off for having taken the stand against it.
In any case you’ll probably have noted that the station has offered it’s apologies and has removed the “offensive to some” video from it’s website. Maybe in response to similar calls from other concerned advertisers….?