Campaign Review: Snoop Dogg proves a winner, and the verdict on Optus’ star-studded ‘G-Day a Day’
Mumbrella invites the industry’s creatives and strategists to offer their views on the latest ad campaigns. This week: The Shannon Company’s Stuart Nightingale and Ogilvy’s Toby Harrison give their verdict on Menulog’s collaboration with Snoop Dogg, Optus’ chat between Julia Gillard and Arianna Huffington, and Hyundai welcoming people back outside.
Brand: Menulog
Campaign: “Did Somebody Say Menulog” gets the Snoop Dogg treatment
Agency: McCann London
The verdict: Fun, colourful celebrity endorsement
Stuart Nightingale, creative director at The Shannon Company, says: