Campaign Review: The verdict on No campaign, Hungry Jacks, Betoota Advocate/Virgin Mobile and Healthy Care
In this series, Mumbrella invites the industry’s most senior creatives and strategists to offer their views on the latest big marketing campaigns. This week: Ethan McLean, head of creative and director, Milk Money and Lizi Hamer, Regional Creative Director, Octagon.
Brand: The Coalition for Marriage
The Verdict: The ad clutches at straws and starts “ill-conceived conversations around disjointed topics”
In the first No campaign from The Coalition for Marriage, the ad claims parents will lose their rights to make decisions about their children.
Ethan McLean, head of creative and director, Milk Money, says:
McLean says “the only effective part of this ad is the tag line ‘you can say no’.”
Just a note on the Kerry Anne ad, in her early days on the midday show, show was renowned (and often rebuked) for her propensity to break into song whenever she got the urge. On one hand, this makes her a perfect fit for the ad, on the other hand, there is a whole swag of the target market here who clearly don’t know this 🙂