How to build a successful Facebook advertising campaign | Mumbrella360 video
Ever wondered why your Facebook campaign isn’t getting the engagement you’d hoped? In the following session from June’s Mumbrella360 conference, Steve Weiss, director of Facebook advertising agency MuteSix shares his tips for reaching as many customers as possible.
According to MuteSix director Steve Weiss, most failed Facebook ad campaigns are a result of one simple thing: advertisers not fully understanding the range of options available to them when planning their campaigns.
Weiss believes Facebook’s targeting options level the playing field between large and small brands and his advice is to be strategic in placing advertising.
“Segment your campaigns. Facebook is less a marketing platform and more a life-cycle marketing tool. Facebook shows your ads to the people most likely to take a specific action. So if you’re not segmenting you ads, the same people will keep seeing your ads,” he says.
