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Campaign Review: ‘Tis the season for memorable music and avoiding cliches

This week in Campaign Review, Apparent’s chief strategy officer Jason Hill, and Sickdogwolfman’s creative director Jess Wheeler, examine Christmas-themed work and campaigns from McDonald’s, Myer, Telstra and Aldi.

December 10, 2025 8:00

In Campaign Review, Mumbrella invites industry creatives and strategists to offer their views on recent ad campaigns.

Brand: McDonald’s

Campaign: “I’m Ruinin’ it”

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Matthew is the editorial assistant at Mumbrella. He joined the company at the end of September 2023.

Topics
+61 ALDI Bear Meets Eagle on Fire BMF Campaign Review Howatson and Company Jason Hill Jess Wheeler McDonald's Myer SICKDOGWOLFMAN Tesltra Wieden and Kennedy Sydney
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