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Campaign Review: UFOs, scaring your audience and a food delivery app ad without a celebrity!

This week in Campaign Review, Havas/Host’s CEO, Gayle While, and TRA’s head of strategy, Carl Sarney, share their thoughts on recent spots from SmoothFM, DoorDash and the Victorian Government’s Department of Justice and Community Safety.

February 29, 2024 9:13

In Campaign Review, Mumbrella invites industry creatives and strategists to offer their views on recent ad campaigns.

Brand: SmoothFM

Campaign: ‘Together in Music’

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Lauren McNamara is a freelance journalist. She previously spent three years at Mumbrella, most recently as the associate editor. She left her staff role in August 2025.

Topics
Campaign Review Carl Sarney DJCS DoorDash Gayle While Havas/Host Host/Havas smoothfm The Hallway The Monkeys The Research Agency TRA VML
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