Swiftflation is real: Here’s how Taylor Swift’s Australian tour impacted the media

In the past month, Taylor Swift has garnered over 250,000 media mentions across a number of channels in Australia, according to new data from media monitoring platform Streem.

A number of Aussie brands have jumped on board the Taylor-mania train, most notably Crown Resorts, who mid-last year signed on as the Australian leg of the Eras tour’s headline partner.