Camping alternative to homeownership in BCF’s 2021 summer campaign
Outdoor retail company BCF (Boating, Camping and Fishing) has released its summer 2021 campaign via Accenture Interactive’s The Monkeys, building on the brand platform ‘BCFing Fun’.
Similar to last year where the summer campaign commented on a timely issue with international border closures, this year’s campaign presents camping and the outdoors as the alternative to homeownership as housing prices rise.
