IAG launches Rollin, flexible car insurance with Bear Meets Eagle On Fire
Insurance Australia Group (IAG) has launched a new “flexible car insurance brand”, Rollin, aimed at a younger, independent customer base, via Bear Meets Eagle On Fire (BMEOF).
With a focus on month-to-month flexible contracts, Rollin promises to “not tie you down” in its new spot with Larry, a rolling fuzzy ball that raps along to Digital Underground’s “Humpty Dance”.
The insurance brand worked with BMEOF to creative the brand design and identity, as well as the first product communications, with IAG’s new media partner, Initiative working on the media strategy.
