Cancer Council Victoria continues fight against unhealthy drinks and foods advertising, via ICON Agency
Creative comms company ICON Agency is working with Cancer Council Victoria to release the next stage of its Food Fight platform.
The partnership aims to facilitate government action in safeguarding Victorian children from “pervasive” advertisements of unhealthy drinks and foods when they’re heading to and from school.
Specifically, the platform – which leverages concise messaging along with impactful sounds and visuals – is designed to spotlight the aforementioned marketing practice’s impact, and have these sorts of materials taken off public transport and wiped from within a vicinity of 500m from schools.
