Cancer Council WA tackles tanning trends with awareness campaign

January 9, 2025 10:03

With tanning becoming the latest TikTok trend, especially among Gen Z, Cancer Council WA is on a mission to remind young adults of the risks of developing skin cancer, via a new campaign.

The campaign was originally developed by the Cancer Institute NSW, and has been adapted for Western Australia, demonstrating the normally invisible, yet very real threat of UV radiation – including the scale and danger of UV rays.

Targeting 18-45 year-olds, it depicts UV rays as illuminated arrows flying through the sky, transforming into into a tangible threat.

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Lauren McNamara

Lauren McNamara is a freelance journalist. She previously spent three years at Mumbrella, most recently as the associate editor. She left her staff role in August 2025.