Canines betray their owners in Toyota’s latest Hilux campaign, via Saatchi and Saatchi

December 17, 2025 10:57

Toyota Hilux OOH asset.

Toyota has released a campaign with Saatchi and Saatchi Australia that deploys an army of dogs to champion its new Hilux vehicle.

The platform features a 60-second film, “The Pied Piper”, playfully riffing on the Medieval German tale of the Hamelin piper.

In it, a driver and his dog set off on a trip in a Hilux. Every time they drive past a ute or a building, dogs emerge and jump into the vehicle’s tray, effectively abandoning their owners to show their allegiance to the new Hilux.

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Matthew Leong

Matthew is the editorial assistant at Mumbrella. He joined the company at the end of September 2023.

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2 COMMENTS

Sue 7 Jan 26

I watch this ad over and over….drives my husband bonkers..but he doesn’t love dogs as much as I do. I laugh out loud every time.
Even my dog thinks it’s pretty funny.

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Karen 11 Jan 26

T he long strip picture advert at Martin Place Station is a delight. Two Border Collies led by a Kelpie all ahead of the Hilux., a quintessential Australian country life.

Thank you for the creativity.

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