Cannes – a reminder that celebs need adland too
The Cannes Lions may have been full of celebrities this year, but that’s because they need brands, argues Profero’s Wayne Arnold
Having only been here for two days, I’ve already managed to soak up some of the glamour of Cannes, witnessing the media scrum around Sean Combs and (very nearly) bumping into Jack Black on La Croisette.
If 2012 was the year of the client, it seems 2013 may be the year of the hard working celebrity. Mel B has already been talking about bikini shots whilst Martha Stewart openly discussed the validity of tweeting whilst driving.
Surely not ‘the ad men turn from idea creators to image consultants and agents’, rather add these people to the mix. Include, not exclude.