Cannes Lions to be ‘streamlined and focused’ in 2018 revamp
Following criticism from attendees, the Cannes Lions has undergone a revamp for 2018 to simplify the festival and reduce costs, organisers Ascential Events announced overnight.
The Lion’s future has been under a cloud this year following Publicis Groupe withdrawing from the 2018 event and WPP threatening to turn its back on the festival. The changes look to address the criticisms that the event has become too expensive and cumbersome for attendees.
The event will be shortened from eight days to five to be ‘streamlined and focused’ with 120 sub-categories being dropped and the general delegate ticket price falling €900 to €3249. The Cyber, Integrated and the Promo & Activation Lions will be replaced with three new categories.
