Carlton Dry launches ‘Hello Beer’ outdoor push
In the latest chapter of its ‘Hello Beers’ series, Carlton Dry has launched an outdoor campaign to show what can happen when men get together for a beer.
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Am I missing something? I don’t get it. The good thing, though, is that I’m not the only one. I showed it six different people and no one got it. At all. It’s not funny. It’s not clever. Wow.
18 year olds will like the ads and drink the beer. Job done. Doesn’t matter if I think they are toss.
I’m with Am I Stupid? Saw one as an outdoor on my main street yesterday. There’s something really try-hard, juvenile and irritating about them. They’re so off-putting I utterly tuned out to whatever the hell they were trying to flog. What is it advertising? Beer for dickheads?
What did the copywriter do?
I don’t work at clems, but I reckon you’re right: this is beer for dickheads. young men who act first and (barely) think later.
So while I don’t think these are great by any means (pretty lazy ‘cool shot I found on the internet + pack shot), I suspect they’re not as wrong as you think they are.
The dickhead dollar is well worth chasing.
These ads perfectly demonstrate why normal people hate those that work in ad land.
Dude – The role of copywriter and art director hasn’t been separate since the 60’s. They generally both do both.
I think the ads are as good as the beer…
…not very.
“try-hard, juvenile and irritating” – just like the people that drink Carlton Dry.
I guess it’s perfect.
@ Penguin Alert – HA! That guy wearing the toast, you just want to f#cking punch!
Beer companies don’t need to target the 35+ working class anymore. Clearly targeting hipsters here. Whether it works or not I don’t know cause I’m not one – but good luck to ’em if it does. There must be some tough competition between beers and ciders in the hipster market.
Well that missed the mark.
Carlton trademark on the wane. The new champion of bogans.
They just took the Red Stripe “Hooray Beer” campaign from the US in 2003 and rolled it out here with “hello beer” 9 years later. Not original and a poor cousin of a brilliant campaign from the USA. …and that is what is wrong with advertising in this country.
I would imagine this is targeting your typical young tradie bloke who likes to holiday in Bali. I’m not one of those blokes and my beer is a handcrafted ale from a place you’ve never heard of. Still, I’m immature enough to have laughed at them.
Yep, you might not like them, but I don’t like ads for women’s handbags.
Women’s underwear, well, that’s another kettle of perch.