Carlton Dry shows audiences what it means to say #HelloBeer in new ads
Carlton Dry has launched a series of ads created by Clemenger BBDO Melbourne to show audiences what it means to say “#HelloBeer”.
The 15 and 30 second ads feature four inventive housemates whose antics “are a celebration of everything the brand represents – kicking back with mates and having a good time”.
https://www.youtube.com/watch?v=EYSwcV8odms
CUB general manager Carlton Dry, Andrew Meldrum said in a statement: “The Carlton Dry brand is about fun, and the ‘Hello Beer’ construct is about welcoming the possibilities that exist when mates get together and get a bit inventive.
Awesome. Great work.
really clever entry-level campaign for young beer drinkers. Who are all 18 years of age, obviously.
Love it.
We make a lot of shit TVCs in this country. Except for beer. Brilliant. I almost believe the CUB statement.
Love these but what else would you expect from Clems Melbourne. Time and time again they produce great work. Would of loved to have seen the ties droop down towards the floor, would of tripped me out…
Brilliant stuff…
Tad envious…
Would love to know how they got it through AAPS…
OMG if I see another ‘crazy’ hipster having fun with his mates I’ll puke
@chlmr: have a merry christmas. Enjoy your sherry.
Excellent work… much much better than the beer chase ad which in my view was overworked around set a bad gag.