Carnival Cruise Line highlights holiday brain in latest platform expansion, via Today the Brave

After launching in market in January, Carnival Cruise Line’s 100% Holiday platform has expanded with a new phase focusing on holiday brain, via Today the Brave.

Leveraging a narrator named Carlo, the campaign plays on the idea that peoples’ brains act differently when they’re holidaying on a Carnival cruise ship – rather than worrying about the everyday matters that plague them, they instead are firmly in holiday mode.

“Holiday Brain is a perfect representation of how guests feel on a Carnival cruise, knowing that everything they need is taken care of and they can truly switch off and enjoy their break,” said Carnival Cruise Line Australia’s senior director, sales and marketing, Anton Loeb.