Cartology releases new planning tool

Cartology has created a planning tool to help users develop higher quality campaign solutions.

The tool’s development leveraged an examination of more than “40,000 aggregated data points”, more than 2,900 campaigns, and five years’ worth of learnings from campaigns.

The finished product makes use of customer insights regarding media mix, category and brand sales, market position and channel penetration to provide more relevant media solutions for brands “based on their campaign and communications objectives”.