Case study: how Bespoke encouraged entries into the Australian Multicultural Marketing Awards
The NSW government needed Mumbrella to devise a strategy to publicise its AMMAs with just days to go before applications closed. We used our newsletter to hit a big audience quickly, then spent time on a longer follow-up when the winners were announced
The organisers of the Australian Multicultural Marketing Awards contacted Mumbrella a week before the nominations closed. The NSW government wanted to drum up interest for a final surge in applications, and then provide further coverage after the event.
Mumbrella’s insight
Mumbrella is the most popular news site for Australia’s media and marketing industry by a huge margin. We’re currently averaging 850k monthly page views and 14k daily browsers – three times higher than our nearest audited rival.
What we did
We interviewed AMMA judge Steven D’Alessandro, a professor in marketing at Charles Sturt University, and turned this into a Q&A on how best to target multicultural audiences. This was then turned into five 100 word news stories that ran in the Mumbrella newsletter in the run-up to the event.
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