Case study: how Bespoke created a conversation about addressable TV in Australia
More viewers than ever are streaming TV shows – yet Aussie television execs aren’t investing in the tech to monetise it. Video ad-serving platform SpotX turned to Mumbrella for help.
SpotX is an addressable TV advertising platform for broadcasters. Because its service is specifically designed for video, it provides a host of benefits over its larger, more traditional rivals.
For instance, SpotX ads load without lag, give publishers and brands more control, allow for programmatic editing (so different spots appear to different audiences) and can adapt to live sport.
The challenge
However, many broadcasters – who have still not come to grips with the streaming revolution – are opting to stick with one-size-fits all platforms, largely by default. This is costing them money as well as frustrating viewers who are suffering from laggy, interrupted videos. SpotX needed to persuade potential clients through credible journalism rather than promotional material.
Mumbrella’s insight
Mumbrella is the most popular news site for Australia’s media and marketing industry by a huge margin. We’re currently averaging 850k monthly page views and 14k daily browsers – three times higher than our nearest audited rival.
Mumbrella Bespoke creates sponsored features, events, podcasts and videos. To find out more, click the logo.
