Cashrewards announces new CMO

June 17, 2024 10:36

Cashback platform Cashrewards has announced the appointment of a new chief marketing officer.

Former Lendi Group senior executive, Zara Cobb, has taken on the role, replacing Nicole Bardsley, who departed earlier this year to take on the head marketer role at Uber ANZ.

She joins with over 20 years of marketing experience across Australia, the UK and Europe, most recently at Lendi Group where she was group CMO, before being promoted to chief growth officer last year.

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Lauren McNamara

Lauren McNamara is a freelance journalist. She previously spent three years at Mumbrella, most recently as the associate editor. She left her staff role in August 2025.