Celebrity is still king: how to negotiate with the ‘A – LIST’

Attaching an ‘A List’ celebrity to your brand or event is no longer the preserve of high-powered multinationals; it’s now an affordable and achievable option for Australian companies. An option that often bestows highly lucrative results. The key is understanding the negotiation, your business needs and your budget to partner with the right celebrity.

Why you should consider star power

With reality show contestants, social media influencers; athletes and socialites swelling the ranks along with the original musicians and movie stars, companies looking for a celebrity
endorsement now have a wide range to choose from. While some celebrities can still charge astronomical fees, others are within reach of even small businesses.

In fact, one in five adverts globally now features a celebrity and Australia is fast becoming one of the most attractive destinations for international endorsements. With Channel Nine’s hit show The Voice returning for its seventh season, American giant CBS’s acquisition of Network Ten, and the Commonwealth Games taking place in the Gold Coast, the commercial potential is ripe.

The Voice judge Kelly Rowland is one big international star seeing value in Aussie audiences