‘The idea of what TV is will change’ – the challenges and opportunities of addressable TV
Seven premiered a new form of advertising in Australia late last year during the Rugby League World Cup. But with viewers increasingly turning to streaming, what are the pitfalls broadcasters face, and why has the industry been slow to invest in video ad serving platforms?
On June 9, 2008, Steve Jobs unveiled his second iPhone, the “3G”, at Apple’s Worldwide Developers’ Conference in San Francisco.
When the 53-year-old walked onto the stage, he was, predictably, cheered like a rockstar by the 5,000-capacity Moscone Center. Yet, at the time, the presentation also felt like something of a damp squib.
The 3G was always going to be music-tech giant’s difficult second album after its debut changed everything with the touch of a screen in 2007. Its new features merely reminding customers of the basic functionality omitted from the original in its giddy rush to market. It’s hard to imagine today, but the first iPhone shipped without GPS, downloadable apps or even copy and paste.
SpotX is a video ad serving platform providing media owners with monetisation tools for desktop, connected and mobile devices.
