Chandon kicks off McLaren F1 sponsorship with a race through the vineyards

March 20, 2016 1:04

Chandon has launched its first work with McLaren

Button vs Alonso in vineyard race

Australian sparkling wine maker Chandon has launched its partnership with the McLaren Formula 1 team with an unorthodox race through vineyards between the team’s drivers.

Chandon announced the partnership two weeks ago and the video is the first work to debut, timed to coincide with the Australian Grand Prix in Melbourne.

https://www.youtube.com/watch?v=O3bDd2qD8oE

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Simon Canning

Simon Canning was Mumbrella's marketing and advertising editor from 2015-2017. In a career spanning journalism and communications over more than 30 years Simon has become one of Australia’s most respected analysts and commentators on the advertising, marketing and media industries. A regular commentator on radio and TV, Simon has also worked in media in the US and UK .

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