Change.org to launch new ‘decision-maker tool’ aimed at brands and decision makers

December 19, 2013 1:08

Benjamin Joffe-Walt

High-profile petition website Change.org is to launch a “decision maker tool” in Australia in 2014 to stop it from being a “one way street” by allowing businesses and politicians to engage directly with petitioners, Mumbrella can reveal.

The site rose to prominence in Australia in 2011 with a backlash against Kyle Sandilands and Jackie O over comments made by Sandilands about a News Corp journalist which led to brands withdrawing ads from the show. It was also at the centre of the 2o12 storm around Radio 2GB host Alan Jones and has also led consumer backlashes against the likes of the NRL and chocolatiers Lindt and Ferrero.

The new functionality will allow the subjects of petitions to respond directly on the page to a petition, establish a verified profile and aggregate all their petitions, to show that they are being responsive.

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Nic Christensen

Nic Christensen worked for Mumbrella from 2013 to 2016, in roles including deputy editor and media & technology editor. He is former media writer for The Australian and has also worked as a reporter for The Daily Telegraph and senior producer for Radio 2GB.

Topics

Change.org