Chang’s breaks the language barrier with swearing grandma’s cooking tips
The complications of cooking Asian food has been dismissed by food brand Chang’s with the help of a sweary Asian grandmother.
The new campaign by Sydney agency Drifter features the older lady in a traditional kitchen setting giving cooking advice on how to use Chang’s products. But the subtitles tell another story.
Highlighting the fact Chang’s have been helping Australians master Asian cooking for 30 years, the ad’s star, Jeamin, makes her point with all the force of an irreverent Australian, answering questions about just how much Chang’s you should use: “Go #$@&ing crazy, it’s all good”.
