Channel Nine aims to keep key demos in 2014 two-horse race with Seven
Ahead in key demos
Channel Nine is heading into a two horse race in 2014 with the aim of holding onto key advertising demographics as younger viewers fall away from Channel Ten, sales boss Peter Wiltshire said at an upfronts event in Sydney yesterday.
Launching a slate of new drama, reality shows and a “premium brand” current affairs program, the network aims to build its audience in key demos on the east coast and build audiences in Adelaide and Perth where a lower audience and revenue share drags down strong ratings on the east coast.
However with wins in every demographic under 65 this year, Andrew Backwell, Nine’s director of programming, said the network it has delivered on its promises for 2013 by growing audience share by five per cent in the key demographics at one of 10 scaled down upfront sessions ahead of its IPO.
hmmmm..Sounds like a shell game..Just keep people focused on the wrong shell….Worldwide people are moving off TV….So you would expect the same in Australia
http://www.businessinsider.com.....gn=Buffer#!
interesting year ahead, mostly to see if TEN has hit rock bottom yet….
thats great that nine win the “key demos”. But they cashed up audience spending money are all older
who won the ratings this year. OOPs forgot to see dancing with the stars last night. who won?Tina Arena
News just in: TV audiences decline in 2014.
I mean come on… FreeTV in Australia haven’t done much in the past decade to make their audiences loyal or even remotely interested in anything they hash out.
Why bother flicking on 13 minutes of Ad time per hour and countless promo’s when you can almost have what you want, when you want.
ABC and SBS are the innovators if anything…. those guys are trying to change the shape of how we consume our media. All the other guys, well, lift your game.
“A premium brand current affairs program”? Nine had one for almost 30 years. It was called Sunday and was an institution until they changed its timeslot and pushed it downmarket to try and compete with Weekend Sunrise, a move which saw the show’s demise shortly after. If Nine brings back an AB current affairs show, will they give an undertaking to protect its integrity from the Sunrise monster?
The battle ground is set for what appears a 2 horse race as the article alludes. The burning question is are 10 at the rock bottom in program stocks, and also when the KPMG figures for revenue shares who got what for the 6 months ended December 31, what will that do to the board and CEO? Both 7 and 9 have publicly declared they will get around 40 so my schoolboy maths that leaves 10 with a 20 share, which would be catastrophic. In Grant Blackley days they were 28 or thereabouts and 1 share point in a 3billion $ market you work out the “hurt”