Nine uses upfronts to pledge a 5% audience increase in 2013
Nine has guaranteed the market that it will grow its audience in the key advertising demographics by 5% in 2013.
Sales director Michael Stephenson made the pledge at an event held in Sydney to launch the network’s 2013 programming.
Advertisers and media agencies focus on the 16-39, 18-49 and 25-54 demographics. Stephenson told the audience: “We will guarantee 5% audience gain in the demographics that matter to you.” The pledge was then repeated in a slide in his presentation.
This year has seen Nine and Seven virtually neck-and-neck in the key demos after a period of dominance by Seven. Nine’s recovery was led by the success of the Voice, along with a successful rebooting of Big Brother off the back of The Olympics.
Channel 9 crap all over their own commercial interests http://womenforschapelle.blogs.....ralia.html
Line-up predicated on (mostly) original local production. This could work.
Personally believe network telly is dying a slow death, but at least Nine are trying in the right way.
Lou Barrett told us Elle would launch in 2012
Leigh Monti told us Elle will happen in 2013
Who will tell us Elle is launching in 2014 ?
Atleast there is some consistency here…….
Guarantee a 5% increase in audience? How will that work? If they are going to guarantee growth, then as an advertiser I’m going to be lining up for a 5% refund if they don’t deliver!