Chemist Warehouse focuses on experiences of customers in new brand campaign

Pharmacy chain Chemist Warehouse is focusing on the type of services it provides in a new brand campaign which features a reworked version of Madness song ‘Our House’.

Created by Melbourne based advertising agency Quattro Group, the ad tracks a variety of customers throughout the store from the flirty builder to dancing children, sick twins in co-ordinated beanies and scarves and a fist-bumping grandpa.

https://www.youtube.com/watch?v=QR3aCXwkOTM

Quattro Group CEO Peter Quattro said: “All too often brand ads focus on lofty ideals but lose sight of brand truths. Ultimately, our brief was to keep it real. Our team didn’t need to go far for inspiration.

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