Chobani campaign to make a sad fridge happy

Yoghurt brand Chobani is inviting people to send in photos of their office fridge to win a fridge full of yoghurt in a social media campaign launched by the brand.

The campaign developed with the Digital Arts Network, The Round Table, PR agency FleishmanHillard and media agency PHD Australia asks people at offices in Sydney, Melbourne, Adelaide and Perth to post a photo of the fridge on www.happyfridge.com.au or upload it via Instagram.

Those judged to be the best will win a ‘Chobani makeover’.

Damien Young, general manager of marketing at Chobani Australia said: “Everyone has a ‘sad fridge’ in their office, full of un-inspiring and often neglected food, like old, wilting vegetables, expired milk and unidentified food objects (UFOs).