Choice Hotels targets families and foodies in new TV, digital and social campaign

Choice Hotels have unveiled a new direction and brand identity with a new logo and series of ads offering their accommodation as a place to connect often and rebuild important relationships.

The first TV ad shows empty room with a message on an answering machine playing from one sister to another. As the camera pans, the viewer sees a lounge room littered with children’s toys and hears children screaming on the message.

The voiceover asks: “Planning a family getaway? Stay somewhere you can getaway from the family.”

https://www.youtube.com/watch?v=WJX5K6QJunc