F.Y.I.

Chris Hemsworth and Elsa Pataky star in Alexa+ Super Bowl LX commercial

February 6, 2026 10:25

Amazon is promoting its next-generation AI assistant, Alexa+, with a 60-second spot featuring Chris Hemsworth and Elsa Pataky, airing during the third quarter of this year’s Super Bowl match.

The announcement:

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Chris Hemsworth and Elsa Pataky star in Alexa+ Super Bowl LX commercial

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