Christmas in adland is all about standing out from the crowd
Once upon a time Christmas adverts were all about television, radio, print and billboards. Now they are multi-layered extravaganzas competing to get the most social media shares. Amanda Weaver from QUT Media shares her picks of some of the best.
QUT creative advertising lecturer Michael Klaehn said Christmas ad campaigns are now hotly anticipated and on par with Super Bowl ads in terms of creativity, money spent and the use of celebrity star power and award-winning directors.
The best ads generate an emotional response and many also employ humour. The Harvey Nichols ‘Sorry, I Spent It On Myself’ campaign from 2013 has become one of the most awarded campaigns ever and demonstrates why brands spend so much on their Christmas message,” Mr Klaehn said.
