Christmas Campaign Review part two: The verdict on the best and worst Aussie Christmas ads of 2019
In the second edition of Christmas Campaign Review, Mumbrella invites two of the industry’s most senior creatives and strategists to offer their views on the biggest Australian Christmas ads of 2019. Bashful’s strategy director, Guy Marshall, and Hardhat’s executive creative director, Glenn Dalton, share their views on the Christmas offerings from NRMA, Carlton Dry, IGA, Cancer Council NSW and Red Balloon.
Brand: NRMA
Campaign: Protect what’s precious
Agency: Colenso BBDO
The verdict: A great insight
Guy Marshall, strategy director and partner at Bashful, says: